Real work.
Real blame.
From viral wraps to game server revivals. here's what happens when you let Mike loose. Not every project is conventional. That's the point.
2.7M+
Viral Video Views
450%+
ROAS (Nutripouch)
10→60
Leads/Month (Copiers)
£7K+
Raised for Charity
YorkRoast
From a wrap to 2.7 million views.
2.7M+
Views
Viral
LadBible Feature
📈
Brand Awareness
💡 The Challenge
YorkRoast had a belting product. a ginormous roast dinner Yorkshire pudding wrap. but no one outside York knew about it. They needed eyeballs, and fast.
🔧 What Mike Did
- ✓ Managed their social media platforms with a content strategy built around the iconic Yorkie Wrap
- ✓ Shot the now-viral video of Kate tackling the massive wrap. designed to stop thumbs scrolling
- ✓ Ran targeted social ads alongside the organic content to amplify reach across Facebook and Instagram
- ✓ The video hit 2.7 million views across Facebook and LadBible, going properly viral nationwide
YorkRoast
Turning viral momentum into an influencer machine.
🤝
Influencer Partnerships
📱
Ongoing Content
🔥
Sustained Buzz
💡 The Challenge
After the viral wrap video, YorkRoast needed to keep the momentum going. One-hit wonders don't build brands. consistent influencer partnerships do.
🔧 What Mike Did
- ✓ Built an influencer marketing strategy to sustain the viral buzz long-term
- ✓ Identified and partnered with food influencers and local content creators
- ✓ Coordinated influencer visits and content creation around key menu items
- ✓ Created a repeatable framework for ongoing influencer collaborations that kept the brand in feeds
Nutripouch
450% ROAS without increasing spend. Blame Mike.
450%+
ROAS
📈
Sales Increased
£0
Extra Spend
💡 The Challenge
Nutripouch needed to increase sales across Amazon, Google Shopping, and Meta. but the budget wasn't moving. Every penny had to work harder, not just harder but smarter.
🔧 What Mike Did
- ✓ Set up and managed Amazon Ads campaigns optimised for product visibility and Buy Box positioning
- ✓ Built Google Shopping campaigns using custom rules and margin-based bidding strategies
- ✓ Ran Meta Ads campaigns alongside Shopping to drive brand awareness and direct-to-consumer sales
- ✓ Continuously optimised across all three platforms, squeezing maximum ROAS from the existing budget
Gear4Music
Month-on-month growth in a market that never sits still.
📈
Month-on-Month Growth
12+
Strategy Iterations
🎸
Music E-commerce
💡 The Challenge
Gear4Music needed consistent month-over-month sales growth through Google Ads. The music equipment market is fiercely competitive. strategies that worked one month would flatline the next.
🔧 What Mike Did
- ✓ Managed Google Ads with a heavy focus on Shopping campaigns and product feed optimisation
- ✓ Implemented advanced Shopping rules, priority bidding tiers, and custom label segmentation
- ✓ Constantly adapted strategies. Testing new campaign structures, audiences, and bid strategies monthly
- ✓ Delivered consistent month-on-month revenue increases through relentless optimisation and testing
Red Rose / White Rose / North Wales Copiers
From 15 leads to 60. Custom code, custom results.
10→60
Leads Per Month
3
Sites Rebuilt
Custom
PHP Build
💡 The Challenge
Three copier companies under one group needed their websites completely rebuilt. Off-the-shelf solutions couldn't deliver the features they needed. Bespoke quote builders, product configurators, and intelligent lead routing that simply don't exist in templates. Their current sites were generating barely 10-15 leads a month.
🔧 What Mike Did
- ✓ Fully rebuilt all three websites from scratch using custom PHP . No WordPress, no templates
- ✓ Developed bespoke features not available in any off-the-shelf solution including instant quote calculators
- ✓ Designed for conversion with clear CTAs, streamlined user journeys, and integrated lead tracking
- ✓ Implemented source attribution so they know exactly where every lead comes from
Cancer Got Talent
£7,000+ raised. Building something that matters.
£7K+
Raised
🎬
Video Production
❤️
For a Cause
💡 The Challenge
Cancer Got Talent needed a website and professional videography to support their fundraising event. This wasn't about ROI. it was about creating something meaningful that could raise real money for patients facing cancer treatment.
🔧 What Mike Did
- ✓ Designed and built the Cancer Got Talent website from scratch to support ticket sales and donations
- ✓ Produced professional videography capturing the spirit and energy of the event
- ✓ Created content that helped promote the cause across social media channels
- ✓ The event raised over £7,000 for equipment and ongoing treatment for cancer patients
Barton Drilling
Mike's first website. Built at 16.
16
Years Old
1st
Website Ever
⚡
Where It Started
💡 The Challenge
Every story starts somewhere. Barton Drilling was Mike's very first website client. built when he was just 16 years old. No agency experience, no mentor, just a lad who figured it out.
🔧 What Mike Did
- ✓ Designed and built a complete business website for a specialist drilling company at 16 years old
- ✓ Learned on the job. no agency background, just raw determination and late nights
- ✓ Delivered a fully working site for a real business with real customers
- ✓ Proved that age doesn't matter when you can deliver results. And sparked everything that came after
MLS Kitchens
40 leads a month. On autopilot.
40+
Leads Per Month
🤖
Fully Automated
📈
Consistent Pipeline
💡 The Challenge
MLS Kitchens needed more B2B sales and visibility but didn't have the time or team to manually prospect on LinkedIn all day. They needed a system that generated leads consistently without someone glued to a screen.
🔧 What Mike Did
- ✓ Built LinkedIn automation marketing campaigns for consistent, hands-off outreach at scale
- ✓ Created personalised messaging sequences that felt human, not spammy . Driving real conversations
- ✓ Increased visibility within their target market through strategic connection building and content
- ✓ Delivered a consistent average of 40 qualified leads per month through automated-but-authentic touchpoints
The Side Quests
Not everything fits in a case study. Here's the other stuff Mike's built, broken, and fixed. From resurrecting dead games to building custom automation tools.
Project Celeste. Age of Empires Online Revival
Worked on server configuration and reverse engineering game files to bring Age of Empires Online back from the dead. When Microsoft shut the servers down, the community said no.
View on GitHub →Destination Home. PlayStation Home Revival
Worked with development teams to reverse engineer game files and build the base server code to bring PlayStation Home back online. Became one of the very first beta testers.
View on GitHub →Email Scanning Program
Built a custom email scanning tool in Python for automated inbox processing and data extraction.
LinkedIn Contact Scraper
Developed a scraper tool for extracting LinkedIn contacts for targeted outreach campaigns.
Mail Merge Campaigns
Built a system for sending personalised mail merge campaigns via Word. old school but effective.
What Mike works with
Every project is different. Here's the toolkit.
Ready to grow?
Every project starts with a conversation. No pressure, no jargon. just a chat about where you are and where you want to be.